Training CenterAI Lead Generation → Module 05
🎯 — Module 05

Geographic Targeting

Self-serve8–12 min readAI Lead Generation

Lead Gen AI Suite targets U.S. accounts exclusively in Phase 1. Target at four levels: national, state, metro, or zip radius.

National

No geographic filter. All 50 states. Best for: digital-first products with no in-person requirement.

State-level

Restrict to one or more states. Best for: state-licensed businesses (insurance, legal, financial services) or regional territories.

Metro area

Select a Metropolitan Statistical Area (MSA). 30 pre-defined metros: NYC, LA, Chicago, DFW, Houston, Atlanta, Miami, Phoenix, Seattle, Denver, Boston, and more. Best for: field sales or local service delivery.

Zip code radius

Enter a zip code and radius (5–250 miles). Best for: local businesses and hyper-local campaigns.

Setting geographic targeting

ICP → Firmographic → Geography: select level, choose specifics, assign weight (1–10). For local businesses, geography is often 9–10. For national SaaS, may be 2.

Send-time localization: Geographic targeting automatically localizes sequence send times to the recipient's time zone. Significantly improves open and reply rates.