The Mobile Ads AI builds and manages audiences — both prospecting (reaching new people) and retargeting (reaching people who have already interacted with your brand).
Built from your customer list or highest-scoring ICP contacts. The platform uploads your list to Meta/TikTok and creates a 1–3% lookalike audience that statistically resembles your best customers.
Requires Pixel installed on your site. Retargets anyone who visited your site (or specific pages) in the last 30, 60, or 90 days.
Retargets contacts in your CRM who have received emails, opened emails, or clicked links in sequences. Requires CRM integration.
Retargets people who watched 50%+ of your video ads. Available after first video ad runs.
Mobile Ads → Audiences → New Lookalike. Select source (CRM contacts, campaign conversions, or manual CSV upload). Select similarity percentage (1% = most similar = smallest, 5% = broader reach). Select geography (U.S. only for Phase 1).
Meta requires a minimum of 100 people in a custom audience to activate it. TikTok requires 1,000 minimum. If your pool is too small, the audience will remain inactive until the minimum is reached.